Discover how People actually use the Search Engines

Discover how People actually use the Search Engines

Do you know what keywords or phrases people are typing into search engines when trying to find you? In the early days of internet marketing, all we could do is come up with list keyword phrases that we thought would be important and start from there. At least there was a building block to start with.

This following keyword list was provided by one of our clients and it turned out to be a pretty good list for the way people were searching the web using simple generic terms.

cellular, cell, phone, phones, digital, wireless, mobile, lithium, battery, batteries, chargers, hands-free kits, Apple, Samsung, OnePlus.

Also, Read – How to avoid Search Engine turn offs

What we can tell you, folks, that the majority of people using the search engines are lazy, so are we. Most searches are done using very simple words and phrases. Few people search using boolean logic (even the name scares people). Very few people go through the trouble of learning how to use words like, and, or, not, “quotation marks” or + and – signs in their web searches.

No, we just want to go to a search engine, type in the words “cell phone” and expect to find “an Apple iPhone or a Samsung Galaxy”. Amazing, but believe it or not, it’s true! The general public, everyday people, use the search engines in a very generic way. It’s under these very generic search terms that you need to be found. (Thank goodness, in the year 2018, searchers are becoming savvier in their searching.)

The first thing you need to know is how people are searching for products or services like yours. Exactly what do they type into the search engine when trying to find you. We need to get inside the potential customer’s mind. No, we don’t have to be psychic, we just need a few tools like Kwfinder, Keywordtool, etc that help us understand how people use the search engines.

If you want Affordable Search Engine Optimization Services in Faridabad, Contact us!

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